We’ve been where you are
Media Minds was founded because we saw the same problem in every media business we worked in: archives growing faster than budgets, nobody knowing what was actually in them, and tools that managed files without ever questioning whether those files should exist.
Our Network
At Media Minds, we have built an unparalleled network of top media experts.
When you partner with us, you gain access to this powerful network, which allows us to quickly assemble the ideal team to deliver your complex projects.
Our network services cover a wide range of disciplines:
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AI for business and creative
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Business planning and strategy
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IT infrastructure and cloud services
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Media engineering
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Project management
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Software development and integrations
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Systems integration
Meet the Team
Co-Founder & Director
Technology & Consulting
Jon Lee
Jon is co-founder and technology director of Media Minds, leading technical
strategy and all workflow consulting engagements.
With 30 years of expertise in media technology and post-production operations, he combines technical mastery with strategic business thinking.
He has delivered transformative projects for BBC, ITV, Channel 4, Discovery,
and numerous production companies.
As a leading expert in media workflows and enterprise technology solutions, Jon brings unparalleled technical depth combined with a commercial perspective.
EXPERTISE AND SPECIALISATIONS
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Media Asset Management (MAM) design and implementation
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Workflow optimisation and supply chain transformation
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Technology selection (RFI/RFP) and vendor management
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30 years of broadcast and post-production operations
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Media workflows (leading expert)
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Cloud and remote media tech solutions
Co-Founder & Director
Commercial & Operations
Yives Reed
Yives is co-founder and commercial director of Media Minds, leading business
development, client relationships, and operational delivery.
With 25 years of experience in media technology and content monetisation, he has positioned Media Minds as a specialist provider serving content owners, broadcasters, tech companies and AI
platforms across UK/Europe.
His client portfolio includes All3Media, BBC, British Museum, Fremantle, Lionsgate,
OD Media, and UEFA. Under his commercial leadership, Media Minds has processed
thousands of hours of content meeting the highest industry standards.
EXPERTISE AND SPECIALISATIONS
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Business development and strategic partnerships
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Client acquisition and relationship management
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Project management and operational delivery
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AI enablement and AI partnerships
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Market analysis and commercial positioning
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Revenue model design and contract negotiation
Technology Partner
AI Enablement
Roy Lines
Senior technology partner focusing on fostering business growth through strategic technology leadership. Roy is our senior technology partner for AI enablement and cloud architecture. A former CTO and VP Engineering, and for four years a technology advisor to Digital McKinsey, he builds the large-scale data and AI platforms behind our Catalogue Intelligence toolkit. Expertise: AWS and cloud services · data and AI enablement · large-scale platform architecture.
Roy has held various roles throughout his career, including Chief Technology Officer (CTO), Interim CTO, and Vice President of Engineering.
Roy spent four years as a technology advisor to Digital McKinsey and has worked in Fast-Moving Consumer Goods (FMCG), Quick-Service Restaurants (QSR), Gaming, Travel, Banking, Manufacturing, Media, and FinTech.
EXPERTISE AND SPECIALISATIONS
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AWS and Cloud services
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High-performing e-commerce
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Data and AI Enablement
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Crypto, Blockchain and Smart Contracts
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IoT
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Voice and Chat technologies
Our Approach
We don’t sell a product. We don’t sell a strategy deck. We start by understanding what you have, what it’s costing you, and what’s possible. Then we deploy the right combination of consulting and proprietary tools to deliver a measurable outcome.
Our toolkit grows with every engagement. Every tool exists because a client had a problem that needed solving. Each new client benefits from everything we’ve built before.
Clients and Partners
Our founders have delivered projects for BBC, ITV, Channel 4, Lionsgate, All3Media, Discovery, and other major media businesses. We work with content platforms and AI data infrastructure providers across the industry.
What makes us different
Proprietary Technology
We own the archive intelligence software we deploy. It's our IP, developed in-house specifically for media archives and modern platform requirements.
Direct Expertise
We don't just recommend vendors or introduce partners. We deliver technical services directly, provide the consulting ourselves, and own the outcomes.
Platform Independence
We work with multiple AI licensing platforms and technology vendors. You're never locked into one provider's terms or dependent on a single relationship.
Integrated Services
Our three service tiers work together. Start with digitisation, add archive intelligence, then transform workflows or engage us for any combination that serves your needs.
Our Mission
Our mission is simple: cost out, revenue in. We take the waste out of running an archive and put its content to work, so what you keep earns its place, and what you own can earn its way.
Core Values
Clarity
We simplify complex workflows and make every step easy to understand.
Opportunity
We reveal new revenue routes others overlook and activate them for you.
Enablement
We give you the technical foundation to manage and monetise your content with confidence.
Independence
We maintain independence from any single platform or vendor, ensuring our recommendations are always in your best interest
