Who We Are
Media Minds brings intelligence to media workflows and archives. Co-founded by Yives Reed and Jon Lee, we combine commercial expertise with technical excellence to help media companies navigate the rapidly evolving technology landscape.
Yives leads our commercial strategy and operational delivery - identifying opportunities, securing partnerships, managing client relationships, and ensuring successful project execution across all three service divisions.
Jon leads our technical strategy and workflow consulting practice - architecting solutions, designing systems, and delivering bespoke consulting engagements that combine deep technical expertise with strategic business thinking. Together, we've built Media Minds into a specialised provider serving content owners, broadcasters, and AI platforms across the UK/Europe.
We're not a generic consulting firm. We're practitioners: Jon builds the systems we deploy, Yives secures the clients and delivers the projects, and together we've created proprietary technology and proven methodologies that drive measurable results.
Our Network
At Media Minds, we have built an unparalleled network of top media experts.
When you partner with us, you gain access to this powerful network, which allows us to quickly assemble the ideal team to deliver your complex projects.
Our network services cover a wide range of disciplines:
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AI for business and creative
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Business planning and strategy
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IT infrastructure and cloud services
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Media engineering
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Project management
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Software development and integrations
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Systems integration
Meet the Team
We are a curated team of experts united by a single goal; empower voices, inspire minds, and transform ideas into impactful media experiences that educate, entertain, and connect people across the globe
Our Approach
A unique approach, using a proven method to help clients achieve their goals.
Deconstruction
Breaking a business or strategy down into its constituent parts, interviewing the people involved, and identifying what works and what's broken.
Optimise
Stakeholder Engagements
Process
A 360 review and a clear report back to the business on the opportunities for change - highlighting the gains and risks.
We help you think of all the possible questions and answers to achieve common goals and objectives for your business
Formalize and plan for change by providing everything from step-by-step guides, training, through to creating RFI's / RFP's.
Deliver
We provide a toolkit to select suitable partners and technologies and, optionally, to be integral to the solution's implementation.
Why Choose Us
Proven track record of successful delivery
Over the years, our network has successfully delivered complex media projects for distributors, production companies, post-production companies, and corporates. We know how to get the job done right, on time and on budget.
Flexibility to scale up or down
The size and depth of our network give us the flexibility to scale up or down as needed for your project. Whether you need a single expert for a short-term engagement or a large team for a multi-year program, we can assemble the right resources.
Unparalleled media expertise at your fingertips
The size and depth of our network give us the flexibility to scale up or down as needed for your project. Whether you need a single expert for a short-term engagement or a large team for a multi-year program, we can assemble the right resources.
What makes us different
Proprietary Technology
We own the archive intelligence software we deploy. It's our IP, developed in-house specifically for media archives and modern platform requirements.
Direct Expertise
We don't just recommend vendors or introduce partners. We deliver technical services directly, provide the consulting ourselves, and own the outcomes.
Platform Independence
We work with multiple AI licensing platforms and technology vendors. You're never locked into one provider's terms or dependent on a single relationship.
Intergrated Services
Our three service tiers work together seamlessly. Start with digitisation, add archive intelligence, then transform workflows or engage us for any combination that serves your needs.
Our Mission
Our mission is to help content owners unlock the full value of their catalogues by combining modern monetisation strategy with the technical expertise needed to make revenue generation effortless.
Core Values
Clarity
We simplify complex workflows and make every step easy to understand.
Opportunity
We reveal new revenue routes others overlook and activate them for you.
Enablement
We give you the technical foundation to manage and monetise your content with confidence.
Independence
We maintain independence from any single platform or vendor, ensuring our recommendations are always in your best interest
