For anyone sitting on a video archive: broadcasters, production companies, distributors, sports and cultural institutions, and corporate content owners
Cloud costs rising. Archive growing. Nobody knows what’s in it.
Before you buy a system, migrate a terabyte, or greenlight a big archive project, Media Minds audits what you actually own and gives you an honest read: what you have, what it's costing you for no reason, and what it's worth doing with it. Fast, non-destructive, and built on decades of operator experience.
Know what you have
How many unique pieces of content do you actually own? Which files are the originals, and which are the versions? What’s duplicated across productions without anyone knowing? Most businesses can’t answer these questions. We can.
Cut what you don't need
You’re almost certainly paying to store files that are redundant, obsolete, or duplicated, and with cloud storage costs rising year on year, the problem only gets worse. We identify the waste and give you clear retention policies to stop it from building up again.
Gain from what you keep
Once you know what you have and you’ve cut the waste, the content that remains becomes a working asset. We help you find what you need, understand what’s licensable, and get your archive into shape for whatever comes next.
Most businesses count files.
We count content
The difference changes every decision you make about storage, licensing, and value. Files are not content. A single production might exist as dozens of files — the original, the proxy, the master, the broadcast delivery, the social crop, the foreign-language version. That’s one piece of content, not dozens. We count what matters.
We’re not a MAM. And that’s the point.
Your MAM (or the one you're about to buy) manages files. It can't tell you which files are worth managing, that 40% of your storage is duplicates, or that a folder of hundreds of files is really a handful of unique pieces of content. Because we don't sell a platform, we have no stake in the answer.
We tell you what you own and what's worth keeping, so whatever system you run, it only manages content that earns its place.
How We Work
Every engagement starts the same way: a fixed-fee, fixed-timescale Discovery.
In days, not months, we scan your archive from metadata alone, map what you own, and hand you a costed report: what to keep, what to cut, what it saves, and what to do next.
No obligation beyond it. If the numbers don't justify the next phase, we'll tell you.
From Physical to Intelligent
Wherever your archive starts, we take it where it needs to go.
Make it Accessible
Content locked on LTO, legacy drives, or formats your team can’t open isn’t working for you, even if it’s safely stored. We migrate, ingest, and verify your physical media into cloud or hybrid environments, so your archive becomes something you can actually use. View Services →
Understand What You Have
Once it’s accessible, we map the complete structure of your archive: what’s there, what’s duplicated, what’s unique, and what’s costing you money. Clear storage policies and retention rules included. View Catalogue Intelligence →
Make It Searchable
Transcription, AI-powered scene detection, and rich metadata enrichment. Your archive becomes genuinely discoverable, searchable by what’s in the content, not just what’s in the filename.
Recent Project
A single archive of 1M+ files
We found 50,000+ duplicates
Delivered the full audit in 7 days, and the analysis itself cost under £50 in cloud compute
Because we work from metadata, not the media
About Us
Media Minds was founded by Yives Reed and Jon Lee, with combined experience spanning BBC, ITV, Channel 4, Lionsgate, All3Media, Discovery, and more. We’ve managed the archives, built the workflows, and solved the problems our clients face. We’re not learning on the job; we’ve done the job.
We work with leading content platforms and AI data infrastructure providers, giving us direct insight into where the content market is heading and what it takes to get there.
